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The Business demand for Executive
Coaching is nearly
doubling each year - Business Wire.
"Call it professional coaching, executive coaching or corporate coaching. Whatever the name, this
phenomenon is one of the hottest
services in corporate America today. Executive Coaching--which can help managers talk with subordinates about their developmental
needs--absolutely affects that relationship positively."- says David A. Thomas, Fitzhugh professor of
business administration at Harvard Business School. THE BUSINESS JOURNAL
At Harvard Business School, Linda Hill, professor of business
administration, says - she's inundated with requests to coach. "Executive
Coaching
is becoming something of a heavy industry. " - says Warren Bennis, professor of business administration at the University of
Southern California's business school.
Who qualifies as an executive coach? At the moment, just about anybody. "I wonder
about the vulgarization of coaching," "I'm concerned about unlicensed
people doing this." - says Warren Bennis of USC's business
school.
"The demand for Executive Coaches has skyrocketed
over the past 5
years.... today’s executive coach (EC) is intended to help leaders and
potential leaders across the rocky, wild, and challenging road of
organizational growth in today’s dynamic and unstable work environment...." - The
Society for Industrial and Organizational Psychology - American
Psychological Association
“Executive
Coaching
is the only cost-effective way to reinforce new behaviors and skills until a
leader is through the dangerous results dip." Training and
Development Journal.
"Corporations believe that
executive coaching helps keep
employees and that the dollar investment in it is far less than the cost of replacing an
employee." Fitzhugh professor of Business
Administration, Harvard Business School —above
two quotes from the recent TIME Magazine article about Executive
Coaching
Executive
Coaching Yields Return On Investment Of Almost Six Times Its Cost, Says
Study:
"..The executive coaching
programs that executives participated in were a mix of both
change-oriented executive coaching -- which is aimed at changing certain
behaviors or skills -- and growth-oriented executive coaching -- which is
aimed at sharpening performance. The executive coaching programs typically
lasted from six months to one year.
Among the results of the
study: The executive coaching programs delivered an average return on
investment of 5.7 times the initial investment in a typical executive
coaching assignment -- or a return of more than $100,000 -- according to
executives who estimated the monetary value of the results achieved
through executive coaching." -
(BUSINESS WIRE)
Executive
Coaching and behavioral change:
Executive behavior (first seen as
actions) is the sum of professional skills affected by personal skills and behavioral
aspects such as; beliefs, values, attitudes, motivation, thoughts,
and unconscious drives. The graduates of Dr
Skifington's elite, invitational, 4 Day Certified
Master Coach Course
(conducted in N.Y., London & Sydney) are trained by her to employ
valid behavioral-based change models and techniques to assist executives
through the process of self-awareness,
self-understanding and skill building to
achieve lasting, measurable behavior
change, self-development and performance enhancement.
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